IPL 2022 partnership between Sunstone Eduversity and the Lucknow Super Giants

A partnership between Sunstone Eduversity and the Lucknow Super Giants, the newest team in the Indian Premier League (IPL 2022), has been announced. Throughout the length of the IPL season, Sunstone has launched the #JeetegaSparkHi campaign as a way to announce scholarships for worthy students.

One of the co-founders and COO of Sunstone Eduversity, Piyush Nangru, said, “In a country where cricket is a national obsession, this alliance provides an emerging education brand like Sunstone with an excellent opportunity to engage with young people who aspire to build promising futures for themselves.”

One of the two new teams making their IPL debuts this year is Lucknow Super Giants.

It’s all part of Sunstone Eduversity’s mission to help students realize their full potential by providing a nurturing environment in which they may flourish and find their way to the top. Every time the Lucknow Super Giants score a run, a scholarship will be awarded. Every run, four, six, and century scored by the Lucknow Super Giants will be converted by Sunstone into a scholarship fund that the squad may use until its next game. Up to Rs. 4 crores in scholarships will be distributed by Sunstone this cricket season.

 

Alekhya Chakrabarty, director of marketing at Sunstone Eduversity, said the brand’s partnership with the Indian Premier League “felt exactly right.” It was a “logical option” for Sunstone to join with the Lucknow Super Giants because of their similar target markets and brand visions, according to Chakrabarty.

 

The CEO of RPSG sports, Raghu Iyer, remarked, “We look forward to this association helping us enhance our interaction with the student community.”